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Aeris Blog

Brand Strategy

Every Brand Strategy playbook and analysis from the Aeris blog.

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How Search Console's 'Validate Fix' Can Transform Your Indexing Recovery Strategy
Performance Marketing

How Search Console's 'Validate Fix' Can Transform Your Indexing Recovery Strategy

> **TL;DR —** Google's Validate Fix button requests a faster recrawl of pages you've corrected, but only works when you've fixed *all* instances of an issue—not just one URL. Use it strategically afte...

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The Hidden Side Of Fake DMCA Complaints: What Commerce Brands Need To Know
AI Visibility

The Hidden Side Of Fake DMCA Complaints: What Commerce Brands Need To Know

> **TL;DR —** Fraudulent DMCA copyright complaints can remove your legitimate pages from Google Search within hours, and the burden to restore them falls entirely on you — a process that can take week...

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How To Get Your Brand Cited In AI Search: The 2026 Playbook For E-Commerce
AI Visibility

How To Get Your Brand Cited In AI Search: The 2026 Playbook For E-Commerce

> **TL;DR —** Getting cited in AI search results requires a deliberate strategy of structured content, authoritative backlinks, and entity-level optimization—brands that treat AI visibility as a disti...

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What Apple's Gemini-Powered Siri Means For Search Visibility
AI Visibility

What Apple's Gemini-Powered Siri Means For Search Visibility

Apple just turned a year of partnership rumors into a shipping product. **Siri AI, rebuilt on Gemini, is coming to every Apple device this fall — and it fundamentally changes where search happens.**...

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The Surprising Truth About Hyphenated Domain Names: What Marketers Need To Know
Performance Marketing

The Surprising Truth About Hyphenated Domain Names: What Marketers Need To Know

**For over two decades, the SEO community has treated hyphenated domain names like digital poison.** Pick any industry forum from 2010 onwards, and you'll find heated debates warning against the suppo...

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How Training Claude On Your Brand Voice Can Transform Your AI Content Strategy
AI Visibility

How Training Claude On Your Brand Voice Can Transform Your AI Content Strategy

There's a beautiful irony unfolding in content marketing right now. We have access to AI tools that can produce more content in an afternoon than entire teams used to create in a month. Blog posts, so...

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Why Menswear's Obsession With Vintage Is A Wake-Up Call For Modern Brands
Brand Strategy

Why Menswear's Obsession With Vintage Is A Wake-Up Call For Modern Brands

The largest menswear trade show in the world is around the corner. Pitti Uomo will once again showcase the finest new collections from global brands — suits, shoes, elevated basics. Yet here's the unc...

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How Unilever's Creator-First World Cup Strategy Is Rewriting The Sports Marketing Playbook
Creator Commerce

How Unilever's Creator-First World Cup Strategy Is Rewriting The Sports Marketing Playbook

The 2026 World Cup isn't just a football tournament. It's a proving ground for the most ambitious creator marketing experiment in CPG history. Unilever's decision to activate over 35 brands through c...

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How To Structure Paid Social Creative Testing For Better Performance
Performance Marketing

How To Structure Paid Social Creative Testing For Better Performance

The creative testing landscape in paid social has shifted dramatically. What once was a numbers game—flooding accounts with endless ad variations—has become a strategic discipline where differentiatio...

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