Aeris Blog

Creator Commerce

Every Creator Commerce playbook and analysis from the Aeris blog.

Brand StrategyMay 31, 2026

Why Menswear's Obsession With Vintage Is A Wake-Up Call For Modern Brands

The largest menswear trade show in the world is around the corner. Pitti Uomo will once again showcase the finest new collections from global brands — suits, shoes, elevated basics. Yet here's the unc...

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Creator CommerceMay 31, 2026

How Unilever's Creator-First World Cup Strategy Is Rewriting The Sports Marketing Playbook

The 2026 World Cup isn't just a football tournament. It's a proving ground for the most ambitious creator marketing experiment in CPG history. Unilever's decision to activate over 35 brands through c...

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Performance MarketingMay 31, 2026

Why American Eagle's Pivot to Performance Marketing Signals a Broader Retail Reckoning

The retail marketing playbook is being rewritten in real time, and American Eagle just handed us a front-row seat to the transformation. When a major retailer with deep pockets and celebrity partners...

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